What We Do :
Descendant was born from the notion that everyday goods can elevate everyday beauty. Based in St. Louis, Missouri, Descendant houses modern clothing and accessories, as well as lifestyle goods for ritualistic self-care.
Our style is decidedly classic, meant to be effortless and made for everyday wear. Descendant aims to inspire the modern woman who balances her full life with self-care and mindful living. Classic, but current; a minimalist, contemporary style that makes her feel polished, put together, and relaxed.
Through our collection of feel-good pieces and encouragement of daily rituals, our mission is to connect women with clothing and goods that nurture and inspire them to lean into their sense of purpose with their self, in their careers, and in their communities. We are also committed to prioritizing diversity in our buying practices and supporting the growth of BIPOC-owned businesses with quarterly special collections, promoting fellow women in entrepreneurship.
Who We Are:
Women are at the core of our business. Founded in 2019 by Julia Leenig, our company is 100% female driven and celebrates diverse backgrounds and opinions. Our common goal however is always the same - to empower women with a versatile wardrobe.